Smart (or intelligent) packaging for goods is packaging which goes beyond the basic function of passively containing and protecting the product by adding useful functionality with real benefits for the consumer.
This comprehensive IDTechEx Research report covers the upcoming requirements and drivers for smart packaging; feedback from Fast Moving Consumer Goods (FMCG) brands with their views of smart packaging; assessment of enabling technologies; smart packaging case studies; key players; and forecasts of electronic smart packaging.
This analysis is done on a global basis, from assessing the rise of QR codes in China to the latest electronic smart labels based on novel semiconductors and other components that are enabling a radical change in the $400 billion+ packaging industry.
IDTechEx concludes how the global demand for electronic smart packaging features will be a $895 million market in 2030 versus $55 million in 2020 (and more if the infrastructure, software and services are also included). Based on an impartial analysis, IDTechEx expects that almost 21 billion packages sold in 2030 will feature an electronic feature to enhance the package.
Why Smart and Intelligent Packaging?
Smart and intelligent packaging can offer many different benefits to the brand, retailer and consumer. For example, it addresses the need for brands to reconnect with the customer or face potential oblivion from competing products. Other drivers include counterfeiting to the ageing population's need for better drug delivery devices.
There are many current and developing emerging technologies which are driving change in the smart packaging segment, often with very different purposes, which include:
- RFID for wireless item identification (usually invisible to the consumer)
- Electronic Articles Surveillance (EAS) for anti theft (usually invisible to the consumer)
- QR codes for identification (increasingly used for payments)
- Data loggers for temperature, shock, vibration, etc monitoring
- Interactive smart packaging including illumination, sound, measuring (such as smart blister packs) and much more
- Chemical indicators: temperature, frozen chemical visual indicators
- Internal active packaging: whereby the package interacts with the contents to keep it fresher for longer, for example
- External active packaging: whereby the package releases aromas, for example, to entice consumers
Drivers for Smart Packaging
There are prominent drivers for smart packaging, including the ageing population, more wealthy consumers, requirement for more data on products purchased, entertainment value, need to distinguish products amidst greater competition and tougher legislation.
Smart packaging can also solve big challenges such as monitoring patients not taking medication at the correct times when needed or informing that the medicines or foods are still safe to consume.
Across that backdrop there are other significant impending changes, from increasing home delivery of products and groceries which may change the value of the product packaging in the decision and sales process to many new enabling technologies from machine vision systems to identify items to the increasing adoption of RFID to printed electronics labels. Of course, sustainability is also a high priority for brands.
Global, Detailed Assessment of Smart Packaging
This report from IDTechEx covers the full picture and opportunities - in addition to the challenges. To gain very high volume, and therefore lowest costs, by selling across all industries, basic hardware platforms must be developed. These are discussed. The detailed market forecasts, statistics for associated industries, pros and cons, technology choices and lessons of success and failure provide a lucid, compact analysis.
The report is structured as follows:
Executive summary, including key conclusions and forecasts
The need for Smart Packaging and brand perspectives
This section covers the drivers for smart packaging, end user requirements and voice of the customer based on feedback from global FMCG firms on their perspectives on smart packaging
RFID: NFC and RAIN for Smart Packaging
NFC and RAIN technologies, prices and their application to packaging
Printed, Flexible and Organic Electronics
Assessment of enabling technologies including displays, flexible/printed batteries, printed sensors and flexible logic circuits
Failures and successes, analysis of use of QR codes in China
Capacitive ink strip / identification systems
Analysis of novel identification systems relevant to smart packaging
NFC and RAIN sensor systems, passive or with battery
Chemical smart packaging technologies
Review of chemical smart packaging technologies including time temperature and freshness indicators
Smart Packaging Applications: RFID
Applications and case studies of RFID smart packaging
Smart Blister Packs
Assessment of smart blister packs for monitoring medication compliance'
Smart Packaging Case Studies
Case studies and applications of printed electronics in smart packaging
Electronic Smart Packaging Forecasts
Forecasts and conclusions of electronic smart packaging. Forecasts are given in terms of number of units, average sales price and total market value for each of the following: NFC, RAIN RFID, Light-up/display based electronic smart packaging, audio smart packaging
Opportunities in Smart Packaging
The report identifies and assesses the many challenges still to be addressed, including the value of tagging products in the highest volume versus cost, sustainable profitable applications beyond one-off projects, environmental impact and unmet needs including the lack of integrators and complete product designers. Applicable technologies are assessed with details of the key players.
All of these opportunities and trends, including detailed ten year forecasts, are covered in this IDTechEx report "Smart and Intelligent Packaging 2020-2030". The report reveals many ways in which brands can create a sharp increase in market share, customer satisfaction and profitability. It covers case studies of successes and failures and why.